How to Find Product Zeitgeist Fit [Slide Deck]

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Every once in a while, a product comes along that’s objectively worse than the competition. Maybe it’s buggy, or expensive, or too early, or diffuse. Yet people still want to use it. What is it that makes people gravitate toward—and even root for—a problematic product? It’s all part of the ephemeral secret sauce known as product zeitgeist fit.

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